Rui Nabeiro: "The greatest wealth is to have lots of people working for me"
"The greatest wealth is to have lots of people working for me". Rui Nabeiro was the guest of public interviews cycle 30 Portuguese, A country, organized by the hotel group PortoBay.
For those who were "in the presence" of Commander Rui Nabeiro this week when interviewed under the initiative 30 Portuguese, A country, event promoted by the hotel group PortoBay, and listened attentively, the title phrase is only complete with the second part: "And I work for people."
The founder entrepreneur of coffee roasting company Delta, based in Campo Maior, said that as a child, when his mother asked him something (for themselves or another person), always available to help. If before help it was to deliver something to someone or doing a chore "to help the mother to have fewer needs", today is to employ close to 3400 people and never say no to those who every day awaits the company's door to ask him a job.
"I have a reputation for never fired anyone", said, agreeing with Luis Osorio, journalist and writer who moderates these conversations taking place every week at the Hotel PortoBay Freedom, in Lisbon. But "goodbye, Of course", said, adding that it needed to have a very strong reason to do so. Thanks to his efforts to employ people of the land, Campo Maior has no unemployment.
"It is the owner of the ball, but invites everyone to play and when it goes away does not take the ball ", the interviewer continued, Rui leading Nabeiro remember how the service is part of its essence and the day with 11 years was awarded by which he served as a helper holiday camp. Build an empire being a good person can, asked Luis Osorio. "We distribute and receive but also work to win." He confided that is always offended by the word rich. "I have is that many coffee bags, Too many clients, warehouses across the country and almost 3400 people working for me. Statistics always offend those who have nothing, I am against it ", said, referring to the rankings that place it as one of the richest men in Portugal.
Rui Nabeiro does not deny like money, this was not the thrust of a businessman, but it was clear to anyone who was listening that, genuinely, does not like to talk about money. Remains spared. Earlier in the week puts the right pants pocket a sum of money, the limit should spend. It also has a "tin" which will put coins to the end of each month to donate to an association linked to the Heart Delta, Delta project in the area of ​​corporate social responsibility. "Way down the street and help many people. I do not spend money, the woman gives me food, friends want me to pay. "
When it launched in Delta 1961, "A beautiful brand" in his words, the market seemed to have no opening and distribution in Lisbon was made by the Horeca channel (hotels, Restaurants and cafes). I knew I had to do what others were not able and so decided to send a vendor with a full truck of coffee and distribute directly in Lisbon and Oporto. "I started making autovenda and to give credit; then have a machine and to give technical assistance. "Key of success? The closeness. Rui Nabeiro chose always to go and give the guy, in person or by telephone. Nothing is achieved at a distance and this entrepreneur knows this well. "I visit all customers who can. When a person calls and approaches always worth it ", recommended.
It does not pass without taking a spout all coffee brands that are on the market because that can go out to win: "It's always a customer to win." In your opinion, entrepreneurs should invest more in the vicinity. What is innovation for you, He asked sitting on LuĂs Ferreira Lopes assistance, advisor to the President of the Republic for the area of ​​business and innovation and special guest of this initiative, after having recognized the respondent for their genuineness and humanity. "Do what others do not give me joy.
Innovation comes when there is competition. I always made innovation, I never stopped. "" It was a lesson of life and management of this conversation ", said the host Bernardo Trindade, Administrator PortoBay Hospitality Group and former Secretary of State for Tourism, praising how Rui Nabeiro has guided their family business - separating the private sphere of business. "The houses and warehouses that we are the company and not the Manuel Joaquim or.
Our balance sheet shows a beautiful heritage that has an orientation: companies and people ", had said one of the most generous men of Portugal as many seem to agree. Rui has Nabeiro 87 years and want to live many more. "There comes a dozen years, but my intention was to reach one hundred years ", want. It was worth having lived? "I am a happy person, the world smiles at me and people generally smile at me. And I was not the river to the river mouth with his eyes. "But I have missed, recognized: "Missing want to go back to reinforce my position - that's the truth."
Interview published on the website "Mad Money", publication of the Global Media Group
