Tourism: Alentejo innovates in the Frankfurt Book Fair.


The Alentejo destination back to be in evidence in what is the world's largest event of the publishing industry, the Frankfurt Book Fair.

The event, which starts today and will last until the next day 14, It has thousands of exhibitors, between publishers, writers, actors, among other industry players, and attracts hundreds of thousands of visitors.

This bet of the Tourism Promotion Agency of the Alentejo in the book fair is not new, having already occurred in previous years in a formula that has proved right.

The event attracts visitors from a high cultural level, enjoying reading and gastronomy, which corresponds to the type of tourist who wants to attract the Alentejo and which has the appropriate product, highlights Vitor Silva, presidente give ARPT Alentejo.

According to the same official, this year the bet was for a stand with an innovative format, where a giant book presents the destination and each page of the book highlights a tourism product. Added to this is wine tasting and gastronomy.

In 2017 the market originating from Germany was the third largest in number of overnight stays in the Alentejo region and the first market to rural tourism level. In the first half of this year the German market continues on the path of growth, with an annual increase in overnight stays compared to the same period last year 24,3 p.p..


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